Your Partner for Purposeful Innovation
Harnessing the power of Consumer Centricity
Your Partner for Purposeful Innovation
Harnessing the power of Consumer Centricity
Example of Consumer Centric Techniques and Tools Leveraged
Uncovering the Insights
Uncovering the Insights
Uncovering the Insights
- Knowledge Mining & [re]sighting of primary/secondary research
- Market Safari (in/out category)
- QMA (qualitative mapping)
- Stakeholder Interviews
- Expert Interviews
- Hypotheses Sessions
- Empathy building consumer IDIs, Shop-alongs & Ethnographies (mobile and in person)
Innovating for Growth
Uncovering the Insights
Uncovering the Insights
- Platform Development
- Ideation Workshops
- Sensory Experience Labs (qualitative focus groups)
- Concept Development
Developing the Strategy
Uncovering the Insights
Developing the Strategy
- Activation Workshops
- Sensory Blueprints & Guardrails for R&D prototyping
- Pipeline Development & Generational Planning
Finding the Delighters to Set Your Innovation Apart
UNDERSTANDING THE 'WHY' IS KEY
Whether you're seeking incremental, stretch, or transformative innovation—or it's simply time for renovation—fostering an internal culture that embraces a consumer-centric lens is key to breaking out of the 'sea of sameness' plaguing many categories today.
By understanding the attributes and sensory guardrails that matter most—and why they resonate with consumers—you can sharpen the R&D brief for prototyping and refine marketing language for concept storytelling, ensuring that elusive concept-product fit is achieved the first time and avoid wasting resource.
1. DEFINING YOUR COST OF ENTRY
Identifying the must-have product and packaging attributes that give a product a reason to exist—both on the shelf and in the consumer's mind.
2. DEMONSTRATING YOUR RIGHT TO COMPETE
Discovering the product attributes and elements that elevate the experience—helping you stand out against core competitors—is key. Focus on what drives superiority, not just parity.
3. PROVING YOUR RIGHT TO WIN AND LEAD
Identifying—and more importantly, justifying—the elements that go beyond overall liking to establish category leadership by delivering an emotional payoff, not just meeting functional needs.